The sales manager glanced toward
the opening showroom door. "I'll be right with you, Bruce."
"Take your time, Pete."
Joy focused a burgundy Corvair
Monza GT convertible with white top and seats and burgundy carpeting. It was
exactly right. Joy immediately opened the driver's door and sat down inside. It
was sporty, had a four-on-the-floor and radio with front and rear speakers.
"It's loaded," the 'up'
salesman said.
"It's very nice."
"I'm Eddie," he
introduced.
"I'm Joy."
"Is that a Kentucky accent?"
Bruce interrupted.
"Yes sir. I'm from a little
town outside of Ashland. You probably never heard of it."
"I was born and raised in
Morgan County."
"No kidding. I'm from around
Catlettsburg."
"I have some relatives
there."
"Everyone is someone's cousin
down that way. For all I know we could be related."
"You may be right."
"So is this the car you going
to buy today?" Eddie floated a trial close.
"It seems small to me,"
Bruce replied.
"Sometimes that's a good
thing. I assume the Impala you pulled up in is a V-8."
"Yes," Bruce confirmed.
"This has rear-mounted, air
cooled V-6. This model has a four-speed manual transmission. Are you
comfortable with that, Joy?"
"She drives my pick-up. It's
manual."
"That's great. Sometimes
that's a barrier."
"I like having control,"
Joy said.
"What are we looking at for a
price?" Bruce ventured.
"We can make the price work
for you. You're not going to pay too much are you?"
"Of course not."
"Well, that's good. We're not
about to overcharge our customers. You bought the Impala here?"
"Last year, around this
time," Bruce said.
"Who was your salesperson? I
mean if you had a good relationship..."
"I deal with Pete. Actually
the day that car came in for Mr. Walsh's use, I bought it."
"Mr. Walsh owns the place.
He can drive any car he
wants," Eddie laughed. "That Corvette over there was his for a few
days but he said it's too flashy."
"That sounds like him."
"Listen, take the Corvair out
for a drive, get the feel of it and make sure it is exactly what you want. Then
when you get back we can sit down and work out the numbers so Joy can drive it
home today."
"I'm not comfortable
yet," Bruce replied.
"Well, take your time, Bruce.
If there are any questions, please ask. Since you're one of our preferred
customers, you can drive it for as long as you want. Take it home and think
about it. Let me get a dealer tag for you..."
"We live over fifteen miles
away."
"That's no problem,
Bruce."
"We'll drive it around town,
maybe take it out on US-40 to open it up a bit."
"That's fine. I'll be right
back and we can take it outside for you."
Pete had freed himself,
"Bruce it's great to see you again. Did you get the brochures?"
"Yes, we did," Joy
answered.
"This can't be little
Joy?"
"She's going to be a
senior?"
"Time flies!" Bruce
offered.
"Why, I recall you sitting on
your dad's lap when I sold him a pick-up, it was blue as I recall. That was one
of the first vehicles I ever sold. You made me work for it!"
"I'm still driving it."
"It's been a good truck,
then. I'm glad. I definitely sold you the right truck."
"I have no complaints."
"So, has Eddie been treating
you well?"
"He likes to talk."
"It's the nature of the
business. You know that, Bruce."
"Well, anyway he's from
Kentucky."
"That's right, he is. You
grew up there, too, right?"
"He lives close to a couple
of my cousins."
"Small world."
"Yeah," Bruce allowed.
Eddie returned to the room.
"Bruce says you've been
treating him and Joy very well."
"They want to test drive the
Corvair."
"That's great! Bruce is
family. He bought Mr. Walsh's car out from under him!"
"That's what he said."
Pete chuckled. "Mr. Walsh
ordered five cars in a row that got sold before he got to drive any."
"He has good taste," Joy
said.
"Well, that's what I said. If
we keep selling his cars maybe he should do all the ordering. Well, let me get
the door open for you."
When they returned from their test
drive, Joy mentioned something was rattling.
"I'll have our Service
Manager check it out it right away."
"Well, it needs to be fixed
before we make any deals," Joy said.
"That's exactly what we'll
do. What speed did you notice it?"
"Not fast. Forty?"
"I'll get the service manager
right on it."
Eddie hurried outside to drive it
to the service area, and then returned.
"Was there something else you
wanted to look at?"
"No," Bruce answered.
"She likes that car. Just the noise..."
"I'm sure it's minor.
Thousands of parts and something just wasn't tightened enough. You don't know
until you drive it."
"I'm sure you're going to
take care of it," Joy said.
"So, how much is it?"
Bruce asked.
"Are you going to
finance?"
"It will be cash," Bruce
said.
"Great! And no trade-in.
Makes it simple."
"Pete always gives me a cash
discount. Get with him and find out the best he can do?"
"Well, let me get all the
information and we can sit down and work out the numbers. How's that?"
"That's fine."
"We can go over here. You
need anything: coffee, water, soda?"
"Coffee."
"A cola," Joy said.
"I'll be right back."
When Eddie had delivered the
drinks coffee and cola he took his paperwork to Pete's office and waited until
Pete excused himself from the customers he was with and stepped outside to talk
with Eddie. Pete jotted down a figure and patted Eddie on the back.
Eddie returned smiling broadly,
"I think you're going to be very happy. The list is $2556.90 but your
price today is $2250."
"That's more than I paid for
the Impala."
"Everything goes up. Plus the
Corvairs are very popular and that one's loaded."
"Well, there's supposed to be
an end of the model year discount."
"There is, Bruce. That's $100
and Pete's doubling it plus an additional $100 for being a preferred
customer."
"It's still more than I want
to pay."
"Let's work on it. You tell
me what you think is fair and I'll present that to Pete and we'll see. It can't
hurt to try, right?"
"I was thinking $2000."
"Let me jot that down. If we
can get it down to $2000, you're ready to buy?"
"If you can do that."
"What about $2050? Is that
doable?"
"See about $2000."
"Okay, just do me a favor,
initial this to show it's your offer."
Bruce obliged. Once Eddie was out
of earshot Bruce whispered, "He made a mistake but he's pretty good. He's
working us, though."
"I kind of got that."
Eddie's smile was even broader as
he returned, "I think we're there. Pete said he'll gas it up, polish it,
and give you your first oil change on the house."
"How much?"
"$2150."
"Well, thanks for
trying," Bruce started to stand. "Tell Pete thanks. We tried."
"We can still make this work.
Don't give up on it yet."
"$2000."
"Let's try that number again.
You're sure there's no play. I mean we're close to a deal."
"$2000 cash."
"Well, I know he wants to see
Joy in that car today."
"Look, I really appreciate
you working with us," Bruce said. "I want you to earn some money,
too. But I think $2150 is too much."
"Well, Bruce, $2000 is pretty
low. That's the hard part. If you could meet us halfway maybe that could work.
Say $2075 or $2100?"
"What about $2000 to
$2025?"
"You want me to try
$2025?"
"No, $2000. If that is never
going to happen just tell me."
"Let me work on Pete. Okay?
You're a loyal customer. I can't guarantee anything but let's try."
Behind Eddie's departure, Joy
whispered, "Is $2000 reasonable?"
"That is doable for me. I
think Pete's still training the new guy, letting it go this far."
Eddie wore a confident smile when
it returned again. "Because it's you, Bruce, we can do it for $2075.
That's at dead cost. But Pete said he'll do that for you."
Bruce started to stand, again.
"Wait, let me ask you this.
Is there anything you don't like about the car?"
"The noise," Joy said.
"We're taking care of that.
What I mean is like anything we could add on?"
"What good will that
do?"
"Well, as you may know
there's more play with the price of accessories. Maybe we can strike a deal
with just a little bit more money and bury cost in the price of the
vehicle."
"I'm getting the car for
$2000 or no deal."
"Let me tell Pete that."
"We're just about
finished," Bruce whispered as they both watched Eddie returned yet again
to the Sales Manager's office.
"I really like the car,
Daddy."
"Pete will make a deal. He
always has."
Pete returned with Eddie and sat
down across the table from Bruce and Joy. "This will be your first
car," he said as he focused upon her eyes.
"That remains to be seen, Mr.
Cook."
"It's always Pete, Joy
especially when you're buying your first car from me."
"We don't have a deal."
"We will. I promise. Bruce
and I have been haggling over prices for years. Isn't that right, Bruce?"
"We've done some
trading."
"Bruce and I were just
talking earlier. One of my first sales was a truck he still drives," he
explained to Eddie. "That was probably the hardest sale I ever made and
one of the first but I also learned a lot."
"I see," Eddie said.
"So, Eddie says we're close
here. Seventy-five dollars is close."
"It's still a lot of
money," Bruce said.
"Sure it is, Bruce but it's
like less than 4% of the cost. It's like we're haggling over the sales
tax!"
"What do you need for a
deal?"
"Eddie, this is what you
needed to learn. You needed to get to the point of asking Bruce what he just
asked me. Bruce is a very fair man. He's tough as a negotiator, though. His
father Ben taught him all about horse-trading. Car deals aren't much different.
I hope you didn't mind helping me train Eddie."
"I figured that was what I
was doing. It was kind of fun," Bruce said with a smile.
"I thought so."
"Joy learned, too."
"That's always a good
thing."
"Is $2000 doable?"
"That's very low, Bruce. Mr.
Walsh would have to approve that because he wouldn't make anything on the
vehicle and Eddie would get what we call a flat, just pay for his time."
"His draw."
"Exactly. That happens
sometimes. It's not good for a salesman on commission but Eddie's learning. So
be it. What I need is to see Joy
driving that car. I'm in the kind of business where I can make people's dreams
come true. Ever since I realized that I never wanted to do anything else. You
taught me that, Bruce."
"Let's do it this way,"
Bruce began. "I would like Eddie to make more than a flat. He's worked
pretty hard to get the sale."
"I know. It's just he didn't
close the deal."
"I'll bet the next deal he
will close without your help."
"I think I owe you a little
consideration for doing that for him and me. I threw him a curve letting him
negotiate with you. So, let's make a deal for $2050. That way Eddie can show a
small profit and make a little over the flat on the deal."
"Let's do it for $2075, tax,
title and all. And you throw in a tank of gas; shine it up really good with
three coats of wax and two free oil changes. That way Eddie makes a little more
profit."
Pete smiled broadly, offering his
hand across the table to Bruce, "You sign the check and I'll draw up the
paperwork. Eddie can deliver the car to your house when they are all done with
it. I'll have the Service Manager do the same inspection we give to a trade-in
just to make sure everything is right and tight. How's that?"
"That'll be fine. I'll give
Eddie a ride back. I'm thinking of trading that old blue pick-up you sold me if
you have something I like."
"Well, if that's the case,
then sure. We can do that. Eddie can drive back in the pick-up with you and do
the trade-in evaluation on the way. Let me get all the paperwork together and
in the meantime why don't you go ahead and take a walk out onto the lot and see
if any of those trucks catches your eye."
The deals are the same only prices have changed.
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